What are the benefits of Social Handshake?
Social Handshake ensures that ACTIVATE is doing our utmost best in providing a mutually beneficial experience for both marketers and influencers. It allows us to protect our influencers’ data to the best of our abilities and ensure that they have control over their data and content. Social Handshake also fosters a stronger and longer-lasting relationship between marketers and influencers. Requesting and granting access encourages the influencers to update and improve their profiles. And for brands, it’s a great opportunity for you to see which influencers have indicated a mutual interest in working with you.
How does this affect influencers who apply for my collaborations?
Influencers who apply for your collaborations will grant profile access to you when they complete their application. This means that you have access to all your applicants’ ACTIVATE profiles unless they explicitly revoke access. We have also grandfathered past applicants from your collaborations so you will continue to have access to their profile going forward. For new influencers who haven’t applied for your collaborations, you will need to request access.
What will be viewable on the influencer’s public profile before access is granted?
You will be able to see the influencer’s “public profile” tab which includes their social platform reach, links to their handle(s), personal self-reported information, content across platforms, and blended audience data.
Once granted, how long will I have access to their profile?
As of right now, you have indefinite access unless the influencer revokes access or deletes their ACTIVATE account.
How is the influencer informed of a profile request?
When you send in a request, the influencer will receive both a notification and an email that you are interested in viewing their full profile of stats and content.
How do I request access?
You can request access on the influencer’s profile as well as on their applicant cards. The status of your request will also be shown on the applicant card.
Will this affect my campaign reporting?
Your campaign reporting will not be affected. You and influencers alike can continue to submit links as all influencers grant access to their profiles and data when they apply for your collaboration.
How will this impact my campaign recruitment rate?
We’re not expecting this to impact your number of applicants.
Questions or concerns? Reach out to the team at firstname.lastname@example.org.